Why should businesses take an interest in Social Media?

A quick glance at your Facebook newsfeed will reveal that more and more businesses are using social media to implement their marketing strategies. But is it really worth doing? Why should a business be interested in Facebook, Twitter, YouTube, or any other platform that was created as a social meeting place? Take a look at this four-minute video and see if you think it's worth taking an interest in the power of social media.

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